How Much Does SEO Cost for Small Business in the UK?

As an essential part of any online marketing strategy, Search Engine Optimisation (SEO) helps businesses enhance their visibility on search engines like Google. But a common question among small business owners is, “How much does SEO cost for small business in the UK?” In this blog post, we will explore the factors that influence SEO costs, the different SEO packages for small businesses available in the UK, and how to choose the best package for your needs.

TIEM Design aim to try and make SEO more affordable by looking at what parts of it are more essential to your business than others.

Understanding SEO Costs

When considering SEO for your small business, it’s important to understand that costs can vary significantly based on several factors. These factors include:

• Business Size: Larger businesses often require more complex SEO strategies, which can cost more.
• Competition Level: Businesses in highly competitive industries may need to invest more in SEO to stand out.
• Existing Online Presence: If your business already has a website with some organic traffic, it may cost less to optimise than starting from scratch.
• Scope of Services: SEO encompasses various activities, such as keyword research, on-page optimisation, content creation, and link building. The more services you choose, the higher the costs.

SEO Packages for Small Business

When selecting an SEO package for your small business, there are typically three types of services you can consider:

1. Basic SEO Packages

Basic SEO packages are generally the most affordable option for small businesses. These packages often include the below, or may only recommend essential ones to your business.

• Keyword research
• Basic on-page optimisation (title tags, meta descriptions)
• Content creation (blog posts, articles)
• Monthly reporting
• Analytics set-up

2. Intermediate SEO Packages

• If your business requires more extensive services, you may want to consider an intermediate SEO package. These packages typically include:
  • Everything from the basic package
•  More in depth content creation for sub pages and link building
• Local SEO services (optimising for local search)
• Technical SEO (site speed, mobile optimisation)

For intermediate packages, you can expect to pay anywhere from £500 to £1,000 per month. This option is great for small businesses that have some online presence and want to accelerate their growth.

3. Advanced SEO Packages

For businesses aiming for ambitious growth or operating in highly competitive industries, advanced SEO packages offer comprehensive services, which may include:

• Comprehensive keyword research
• In-depth on-page optimisation
• Extensive content marketing strategies
• Advanced link-building campaigns
• Competitor analysis

Prices for advanced packages generally are prices about £1200 a month. These packages are designed for businesses that understand the power of SEO and want to invest significantly in their digital marketing.

Choosing the Right SEO Package

Choosing the right SEO package for your small business involves assessing your specific needs and budget. TIEM Design do not have ridged packages and we create one specifically for your business, only including the things you actually need. Here are some tips to help you make the best decision:

Define Your Goals

Before selecting a package, consider what you want to achieve through SEO. Are you looking to increase web traffic, improve local search visibility, or generate more leads? Defining your goals will help you choose an appropriate package.

Evaluate Your Budget

Look at your current marketing budget and determine how much you can allocate to SEO. It’s important not to overspend, so choose a package that fits within your financial means while still offering the services you need. At TIEM Design, we believe everyone should have access to marketing. We often say that if you’re looking at the prices and they’re slightly too high, tell us. We can see which services we can take out, or reduce to help work towards your budget.