Printing for your marketing to get your business noticed
Marketing through print has been on quite a journey through the pandemic. Responding to the fall in marketing budgets and the way the world worked to reduce touch points, the print industry seemed to no longer be needed at the beginning of the first lockdown.
Digital marketing became essential as businesses had to adapt to the remote way of working. It seemed that print had become obsolete overnight. However, the industry is much more versatile and much more resilient and there have been adaptations and essential developments that have happened and print is still an essential element of your business marketing approaches.
Got a project in mind?
Is printing sustainable for the planet?
The print industry has had to respond to the growing global awareness of the effects of our way of life on our planet. Every industry has had to become aware of its carbon footprint like no other generation of the business owners before and the print industry has certainly developed its response.
The print industry as a collective has worked hard to create a recycling culture and ways of developing the sustainability of the print materials (from paper to ink and the processes in between).
This blog is a great place to find out more, but it is always worth exploring the information from each specific printer to find out how they are managing their waste and carbon footprint to ensure they are building sustainable print products.
"I liked the fact that [TIEM] really listened to my thoughts and ideas and made them come to life on my site. I had a few vague ideas in my head of how I thought it may look - what TIEM did with those random thoughts totally surpassed my expectations. I've had lots of positive comments regarding the site and would have no hesitation in recommending their services to anybody".
Jackie Jackson - Parkes Personnel
"TIEM recently performed a turnaround task for us with great attention and commitment. We have known Emily and Tim for a while now and we have always found them to be exceptionally hard working, professional and diligent in all areas at all times".
Dan Lewis - Freeagent247.
"The team at TIEM are absolutely amazing! Their creative skills are second to none. Nothing is too much trouble and are always happy to go above and beyond to ensure you meet your own tight deadlines. I would highly recommend TIEM. Great communication, fast, professional and cost-effective".
"[TIEM] went above and beyond making amendments and different visuals to start bringing my business to life and was the spring board to it becoming reality. I will be using the team at TIEM for all my future creative/design/website needs and can highly recommend them".
Adam Stirling - Stirling People Solutions
Selecting a printer for your marketing
It is important that a printer takes care of your product, whether this is a business card or a billboard to the size of a building. You need a reliable service, good value for money and high quality, accurate print.
Asking questions of your printer will allow you to see their knowledge and their response should be to guide you to the best value for your budget while sharing the reasons behind their choice.
Why use print for marketing in a digital age?
There are still so many people who prefer to have a hard copy of something. Whether this is a way they find information easier to access, retain, or a place to make notes and develop their own ideas. Having a hard copy of a brochure can help your customer literally get a feel for your company through the texture and quality of the paper you select.
Business cards have returned for networking or exhibitions events after a cautious return from the pandemic. Flyers, posters, stationery and brochures are a great way to add to the quality feel of your brand identity and tone of voice. Pull up banners for conferences, exhibitions, and other events for you to showcase your branding.
There are so many options to explore when it comes to using print for your marketing and they all have a specific impact and can be made bespoke to your requirements and branding. Printing is an industry that is fast and responsive to the current global climate and there is certainly still an important part for print to play in your approach to marketing your business.