Tiem Design: Print marketing
From brochures to business cards, or exhibition stands
to business stationery. Our printing in Worcestershire
reaches each corner of the UK
Printing for your marketing to get your business noticed
Marketing through print has been on quite a journey through the pandemic. Responding to the fall in marketing budgets and the way the world worked to reduce touch points, the print industry seemed to no longer be needed at the beginning of the first lockdown.
Digital marketing became essential as businesses had to adapt to the remote way of working. It seemed that print had become obsolete overnight. However, the industry is much more versatile and much more resilient and there have been adaptations and essential developments that have happened and print is still an essential element of your business marketing approaches.
Let's talk!
Got a project in mind?
Is printing sustainable for the planet?
The print industry has had to respond to the growing global awareness of the effects of our way of life on our planet. Every industry has had to become aware of its carbon footprint like no other generation of the business owners before and the print industry has certainly developed its response.
The print industry as a collective has worked hard to create a recycling culture and ways of developing the sustainability of the print materials (from paper to ink and the processes in between).
This blog is a great place to find out more, but it is always worth exploring the information from each specific printer to find out how they are managing their waste and carbon footprint to ensure they are building sustainable print products.
Selecting a printer for your marketing
It is important that a printer takes care of your product, whether this is a business card or a billboard to the size of a building. You need a reliable service, good value for money and high quality, accurate print.
Asking questions of your printer will allow you to see their knowledge and their response should be to guide you to the best value for your budget while sharing the reasons behind their choice.
Why use print for marketing in a digital age?
There are still so many people who prefer to have a hard copy of something. Whether this is a way they find information easier to access, retain, or a place to make notes and develop their own ideas. Having a hard copy of a brochure can help your customer literally get a feel for your company through the texture and quality of the paper you select.
Business cards have returned for networking or exhibitions events after a cautious return from the pandemic. Flyers, posters, stationery and brochures are a great way to add to the quality feel of your brand identity and tone of voice. Pull up banners for conferences, exhibitions, and other events for you to showcase your branding.
There are so many options to explore when it comes to using print for your marketing and they all have a specific impact and can be made bespoke to your requirements and branding. Printing is an industry that is fast and responsive to the current global climate and there is certainly still an important part for print to play in your approach to marketing your business.
TIEM DESIGN portfolio
