Will print help with my marketing in 2022?

Will print help with my marketing in 2022?

There have been a couple of prominent challenges to the use of print in marketing strategies over the last couple of years.

The global pandemic was a clear driver of reducing the number of touchpoints and the need for marketing material to be 3D, tangible, and printed. The lack of events to showcase and distribute printed material also had an impact on the need for printed material and lead to an increase in digital marketing during the main pandemic years.

The increased awareness and commitment to sustainable living has also had an impact on the use of print. As businesses increase their knowledge of the environmental impact of printing materials (such as ink, paper, materials for printing technology, and the carbon footprint of transport logistics) has meant that there has been innovation in more sustainable methods of printing, as well as avoiding printed marketing materials completely.

What are the printed materials available?

– Brochures
– Banners
– Flyers
– Business Cards
– Headed Paper and other stationery
– Posters

Authenticity in a Printed Copy?

Despite the last couple of years and living in the digital age, many people still feel the need for a hard copy.

The feel of the paper, often with specific finished that can convey quality through touch, can give a sensory experience that cannot be underestimated in how your brand is communicated.

Online adverts can be difficult for people to trust, whereas printed marketing material give your potential customer a tangibility that translates into their connection with your company and the trust they place in your team.

Experience in Print and Digital Marketing Campaigns

An experienced and skilled marketing team will be able to demonstrate how you can utilise all of the marketing tools available- both digital and print.

We don’t discount any of the tools we are experienced at using, selecting options to create opportunities for our clients to connect with their customers.

Connect with us at www.tiem-design.com to book your free online discovery call and find out how we work remotely to provide you with digital and print marketing strategies that have an impact for your company.