Our core values and commitments
Our core values; working to develop a mindful culture
As a Marketing Agency in the West Midlands, we understand how our lives are shaped by the people and place that we come from. Understanding each other as we work, both as a team and with our relationships with clients, is a part of our way of working. Well-being is a huge factor when considering the structure and inner workings of a company. This is one of our core values that is encapsulated through our main title values. In order to be T.I.E.M, we need to be thinking about wellbeing in order to enable each member of our team to be functioning at their maximum potential. We extend this respect for well being to our clients through our collaborative and listening based approach.
Talented
Marketing agencies are easy to find, but it is less easy to discover a top notch team. We are proud of the awards we have won and proud of the feedback we receive from our clients. Our investment in our skillsets across the marketing disciplines of graphic design, website building, and creative content writing has allowed us to feel confident in our abilities. We maintain a professional curiosity to continue to engage in professional development and continue to seek ways to grow through our experiences and connections. All the time putting our client’s needs at the forefront of our decision to continue to improve their experience with us and the outcomes we provide for the
Innovative
We strive to work in an environment where creativity can flourish. Marketing Agencies are often working again tight time deadlines. Enabling enough time for effective discovery with our clients, allowing enough time for the creative process to be sparked and for ideas to be fully explored before focusing into elements to develop means we can be our most effective and creative.
Experienced
We value the professional and personal journey of each team member and of each individual member of our client’s business too. Every person that is a part of the creative process to developing marketing and building a brand identity has a voice to contribute or challenge. Our Marketing agency experience guides us to value the experience of every member of this collaborative process and to see alternative perspectives to continually challenge and develop our own.
Mindful
Being compassionate for each team member’s situation both personally and professionally is the key to our mindful way of working. This then extends out to our clients. We hope that each client who has approached us with a question around their change of personal or professional circumstances would support us in saying that we listen, we genuinely care and we do everything we can to find solutions that work to overcome any issues that we may face.
The Importance of Building an Ethical Approach to Marketing in Business
An ethical business philosophy for marketing agencies is a way of working that demonstrates a commitment to specific elements of a way of working within a company.
This encapsulates the values and aspirations of a team and should be lived and breathed through every element of the business, their products, services, and marketing is the vehicle for sharing this expression of values.
A better future of digital marketing
Embedding an ethical approach as a digital marketing agency is a commitment to a vision of the future operations within a company. In marketing, there are stereotypes and approaches to operating that, as in many other industries, need to be challenged and need to be changed.
Finding ways to do this requires a drive to continually self-reflect, work as a team and grow as a company. A dedication to changing these issues for a better future for every member of a younger generation to come into your company being better and actively doing better.
Far-Reaching Relationships
Building networks for business online has become far easier in many ways.
Accessing online conferences has meant that many people who wouldn’t have been able to commit to travelling a distance for cost or for time, have been able to log on or watch recordings of key speakers. Their networks have grown far beyond their locality and their professional development has been impacted by accessing training or learning from discussions in break out groups that were beyond family or financial commitment barriers before.
Positive, Representative Narratives for Brand Identity
It is so easy to go negative. In every element of life, it is so easy to lean into the issues we face and it is only through learning strategies and building networks which support us to go against this grain that we can build and sustain positivity.
A true devotion of our marketing agency is to challenge negative imagery and language to provide artwork and content that is culturally representative is the foundation to this philosophy. Thinking about this for every project, challenging stereotypes and uncovering opportunities to do better is essential to support the commitment to ethical marketing within your business.
The marketing industry needs to follow this philosophy and support clients to achieve a representation of the ethics through their marketing. Constantly looking for the positives, without ignoring challenges. To accurately represent elements of a company, a product or a service with positive language, attractive design, strong functionality and easy user interaction for any digital service you provide for your customer. Making it possible to engage with and create positive, representative narratives and brand identities should be a dedication every digital marketing agency make to their projects.
An understanding of the psychology behind user behaviour and how to support your clients and your staff to interact with positivity and to foster professionalism with wellbeing within your workplace will all build this positive narrative using your marketing to express this in the wider public sphere.
Transparent and honest
Whenever you work with a service that requires an expert, you are working with clients and colleagues who are trusting you. An understanding of how to take care of this trust is vital to building an ethical approach to marketing.
Your clients are trusting you and you are trusting your marketing agency.
Clear communication through every element of collaboration is essential for that trust to be secure. Whether it is through transparent pricing, clear explanations of thinking and strategy to underpin service costs or supportive payment plans when finances are tight. Whether it is sharing when you are unsure to explore further, coming back on budgets or even just feeding back positivity; it is important that you feel you are in a position to share your thoughts.
You need your digital marketing agency to listen, to seek your response and to give you a positive, honest and experienced reply that makes you feel that your marketing is in safe hands.
You need to be reassured of the measurable impact you will experience through financial gain, the benefits that your business will see beyond this and the way this extends out to your clients- no empty services or empty costs that leave you with questions.
Leading by example
Building a culture of ethical approaches requires leading by example and if you are looking for a marketing agency that will enable your ethical marketing, they need to be using it for their own marketing presence and brand identity.
The way this can be demonstrated can be across a variety of commitments. Commitment to the wellbeing of staff, to socially responsible marketing, environmental considerations, and showing you how you can find your own steps into sharing your morals and values through your marketing.
TIEM Design: Our aspirations and commitments are clear
Our commitment to the use of representative imagery in our designs, the open language used in our content, accessible website functionality for a wide range of services that include charities for people who face specific barriers, a commitment to our own staff wellbeing, and working remotely to reduce our carbon footprint.
These are the values that make our foundations.
Our brand identity and our dedication to being and doing better.
Connect with us to book your free discovery call and find out how our example can lead you and your digital marketing strategy.
