Growing your business through Strategic Marketing

How to spot a talented Strategic Marketing team in 6 easy steps!
If you are looking for a strategic marketing agency and you’re scrolling through a long list on a search engine wondering how you can sort through to find the right team for you, here’s some helpful pointers to help you connect with them. If you read our blog and feel we may be that team, great! All you have to do is book a free discovery call on our website and find out how exactly we can help you.
1. A Diverse Range of Skills in Strategic Marketing
A Talented team will show a range of skills within the possible services within digital marketing. The world of advertising is fast paced and can take come getting used to. Understanding the different services and different approaches to getting your business noticed is the number one job as you find the team you will work with.
From graphic design, brand identity development, digital interaction design, website design and functionality to content writing for digital platforms; each element of marketing requires different skill sets and talents and a strong team will represent each of these elements within their staff selection.
2. A Portfolio that hooks you in with the stunning design- just take a look at the work.
You will know within a few clicks whether the strategic marketing agency has a talent for design. The portfolio of a company will show you the way they adapt their approaches for advertising across industries and for their unique clients.
You will see clear brand identities, adaptability in design between different clients, different industries and a growing body of work to demonstrate their success.
We love showing off our advertising work. You can find some of our most recent work on our portfolio page.
3. Investment in advertising talent through on-going training
Talent requires nurturing and a talented team will be continually investing in the development of ongoing learning for their team. Ask how your team are investing in their growth both individually and as a team.
Optimising a team’s potential through skill development and training will come through in the language the team use to explain the strategies and solutions they share with you for your own marketing success. This will also demonstrate their commitment to valuing the talent of their own team members while drawing on skills and advice of experts within the advertising industry.
4. Clear Values and Ethos
Working efficiently and effectively through a shared culture shows talent in business management.
As much as a digital marketing agency requires talent in the services and strategic marketing solutions they provide, the way the company operates demonstrates talent in itself.
Crafting a workplace culture requires work to understand the values and goals of the collective before finding ways to work within this shared agreement and express this to include networks of colleagues and clients.
Read the company’s blog, social media, team bios. A team that works with talented business management skills will shine through their tone of voice, brand identity and this should then be echoed in every conversation, every email and every idea shared in collaboration.
5. Confidence to guide you
In your initial meeting with a marketing team, you will quickly pick up on how confident the team are.
You should expect to share your own information with them first and find that they can either select advertising services and create campaigns with confidence, asking informed questions to gather the information they require if they need more from you.
They will then need to go away.
Yes, a talented team will have a bank of experience to draw from but a talented team will also know they need to let the information they have gathered ‘sit’ with them while they carefully consider the uniqueness of your business within the combination of other factors such as goals for marketing, budget, time frame and the key values of the company, along with many others.
They may offer you some information and have some discussion with you, but the strength of the response comes from a dialogue with the whole team to draw from each individual’s strengths to create a proposal that is creative, innovative and truly shows the team’s marketing talent.
6. A project proposal that shows strategic marketing and specialist advertising skills
When the team returns to you with their suggestions, you should be able to see their experience and creativity showing through their response.
Within budget but with next steps for future development.
Justifications for suggested solutions.
Clear time frames and processes.
Communication plans.
A set of advertising solutions that have you nodding and getting excited!
Get in touch!
As you scroll down that list from your internet search, we hope that this blog is helpful. We are always looking for a new challenge and to add to our fast-growing network and portfolio with exciting new people to connect with and projects for collaboration.
Click through to book your free discovery call with our team and find out if we are the right digital marketing agency for you.