Graphic Design and Brand Design: What are the basics?
Graphic Design in Stourport
Brand Design: What are the basics?
Graphic Design and branding should encapsulate your goals, missions and aspirations. It sets a first impression that becomes familiar and takes your customer through a narrative on the services or products you offer and what your brand will do for them. Graphic Design Stourport is where we started out.
Branding for marketing is more than just a logo as it includes:
• Fonts
• Colours
• Expression of the company through tone of voice
• Uniform visual expression
• Design on PDFs, Websites and stationery
• Design Devices
To understand the full range of graphic design branding, it is good to begin to explore your own brand through website design, logo design, and tone of voice.
Begin your journey to your branding identity, you need to explore your products and services well. This includes researching the demographic of your chosen or targeted client.
While you research similar brands or competitors, give yourself the time to explore what you like about their branding and how it is implemented.
Graphics: Creating the tone of Voice as Brand Identity
Our voices portray our personality. They give our intentions, our passions, and our strengths and they are our tool to connect with the world around us. When you are connecting through the written word, it is vital that you explore the tone you want to use in your written content on your website for search engine optimisation (SEO)- consistently.
Graphic Design skills and the use of Colour in website design and branding
Some see blue as a calming colour, while others associate it with sadness while yellow is a bright, fresh, positive energising colour. Sunshine and optimism are characteristics of yellow, along with building confidence and encouraging communication.
Understanding the expressions of colour in support of your brand’s goals is important, as well as an understanding of how the use of colour has traditionally been used in specific industries.
Making a start to your digital marketing with bespoke Graphic Design
If you need some guidance to get started with creating a new brand or if you’re looking to develop an existing one, find out more about how we work to develop innovative design through an open working culture.
You just need to book a free discovery call with the team, and we can guide you through our discovery process to better understand how we can work together to build a brand identity that connects with your customers and allows your company identity to be communicated clearly and successfully.
