An introduction to Copywriting for Websites and Marketing Campaigns
Copywriting Services: What are they?
Copywriting services are a key part of the solutions provided by a marketing agency. A TIEM Design, our approach to marketing come from the three main elements: graphic design, website development and creative copywriting.
This blog introduces you to the world of writing for business. Where to write, when to write and how we create the written content to support your brand identity.
Where to write?
Content writing supports a vast range of your marketing tools. The first place it is worth starting is with a blog. One that you don’t publish at first. Just start writing! You will develop your company tone of voice and get a clearer picture of the message you want to communicate too.
This can then lead into your website content, which will need key wording for SEO. You can then continue to blog and publish them on your website.
From this blog starting point, you can then take your written content into your social media, promotional videos, banners, flyers, brochures, emailers and newsletter- to name a few!
When to write; how does copywriting support the functionality of your Website?
Content writing, or copywriting services, include Search Engine Optimisation (SEO), new content, and engagement. These are just a few of the reasons why it is important to keep a blog on your company website. It can often feel time-consuming but it is an option that can have a big impact on the success of your website.
Regularly updated website content is a must to support your website domain authority and search engine ranking. It is important to plan a schedule for your blogs and social media to make sure you keep it updated on a regular basis.
You marketing plan will guide you to when you need to write content for other marketing tools such as banners, flyers and brochures. This will depend on your industry and the key events and cycles you need to respond to.
Emailers and newsletter copywriting can tie content from your social media and blogs together, so make sure you have these included in your plan for scheduling and writing blogs and social media!
How to write: Engage, Educate and Inspire
Your blog becomes your professional forum to share your expertise and engage with your customers. It is an extension of your services and a place for your voice to be heard. This important feature of your website is also a way to continue contributing to the technical functions working in the background of your website while engaging with your audience through professional content writing.
Invest in professional SEO training, support, guidance or copywriting services.
Keywording content to support SEO is not an exact science and it is constantly changing to respond to secret algorithms of search engine companies.
It is a lot to learn and worth the investment in time and money if you want to learn it yourself but if you don’t have the time, invest early in a professional with those skills.
Content writing to support your Search Engine Optimisation (SEO)
Keeping your Website Content fresh and relevant for search engines, professional copywriting services provide you with additional keywords. Blogging on your website is a simple way of allowing you to target more topics within your industry, services, or products without having to add more pages to your website. This makes for a more cost-effective approach to SEO. It is also an opportunity for social media sharing and supporting your Social Media Content.
Follow the link to read our copywriting for our client: Spring Forward Landscaping
Professional writing services: from SEO to proofreading
Reading your own writing is always a challenge as you find that your eyes will see what you thought you’d written. A professional proofreading service will give you a second eye for fine detail. This includes spelling, punctuation, and grammar checks, along with comments on the language choice to ensure you are reaching your target audience with your intended message.
A proofreader will show you where you have made typos, missed out words, or where you have repeated a word and need more variety.
In addition to these points, a copywriting professional will guide you back to the correct tone if you have wandered away, as well as ensure that your text maintains flow and coherently expresses the ideas or information you are writing to explain.
White label writing services
When a company hires a writer to generate written content, without naming the writer, this is white label writing.
There are many reasons why a company may choose this route. It may be that your in-house writers need support from freelancers during busy times, using the white-label approach maintains the company’s ownership of the written content and allows you to achieve deadlines.
Copywriting from an outside point of view can bring a new dimension to the copy required. This means building a relationship with other teams that can then bring the benefits of a fresh eye to a writing project while still maintaining the tone of voice and brand identity.
The white-label content could be blog posts, web content, social media, or many more types of writing.
The copywriting white-label approach gives you the variety and flexibility in choosing writers without the cost of in-house, salaried staff; while still staying on brand and maintaining the company’s professional tone in written content.
Spelling, punctuation and grammar
First impressions count and it can only take a missing capital letter to change the perception of your company for a potential client.
A copywriter gives you content that is professionally proofread and created with a secure knowledge of the key pillars of writing.
Content writing services give you the peace of mind that your company is giving a professional image consistently across Social Media, Website Content, emailers, adverts, or any other text content provided by your business.
As your reader, our writers begin to proofread your writing by simply listening to your words, to your story; no matter the purpose of the content.
Humans are natural storytellers and it is this narrative in any type of text that we are looking for to support with guidance to develop what is often written from the heart. It is the same with business content; there needs to be a human connection.
We respect anyone’s written work with this in mind, giving feedback with a positive and constructive approach to ensure no writer feels their work is ‘wrong’.
Writing is hard and we feel that anyone who puts themselves out there in written form should be supported with kindness and appreciation; to be valued and guided.
Writing open-minded and inclusive content for your brand
As a marketing agency based in Worcestershire in the UK, we Copywrite for companies to use on their Websites, Social Media, and anywhere else that may be required. Our copy always aims to bring a tone of voice that is appropriate and unique to your business, finding ways to use language which is sensitive to the needs of your company. We also work hard to keep adapting to the ever-changing world of language usage we all live in.
Taking care to find ways to create content that is inclusive and open-minded is one of our passions and a value we hold to strongly.
As keen and fast learners, we enjoy engaging with new brands across different industries; learning about new businesses before finding the way into the creation of content. We are proud to see our copywriting representing the interesting companies we write for.
Website Copywriting and Website Maintenance
Part of a professional website content writing service is working in collaboration with the website developer to use the correct tags for the titles to support your keywords and therefore support your Search Engine Optimisation (SEO.
Copywriting is often a job that no one in a company wants the responsibility for. Due to the public nature of the writing shared on a website blog and the time it takes to research, create, edit and proofread, people are more likely to decline to write such visible content.
Connect with us at www.tiem-design.com to book your free online discovery call.
Find out how we work to provide you with website maintenance packages that include monthly blogs. We show you how we keep contributing to your SEO and allow your website to do the work for you.
